SEX ROLES ON TV

Sex Roles on TV

Sex Roles on TV

Introduction

I have chosen option 3, and learn about the different activities for men and women at different times of TV ads, and advertising. Television is an industry that is most often the perpetrators of gender roles and stereotypes. Very sharp contrasting stereotypes about the roles of men and women on television, you will notice, and in advertisements. Gender stereotypes can also be found in children's television programs. Television can not represent the real world of his audience (Coltrane, Adams, pp. 1997, 323-325).

Method

I have collected the data after viewing the different TV ads and commercials at different times of their broadcast and analysed the following qualitative inquiries related to sex and gender roles on TV ads and commercials.

Daytime advertise on television; usually portray men in stereotypical roles and powers of patriarchal domination, while women are associated with the traditional role of housewife. Women are shown in the maintenance of an ideal household, and their main purpose is to care for their spouse and / or family. Housewives are happy to serve others, and to abandon their free time and personal needs, and all efforts to ensure that their families feel loved and cared (Sobieraj, 2000, pp. 45-71).

Throughout the day-time advertising is no connotation of individual families, which in reality is a single parent is a widespread phenomenon. Some ads can even play on the women's guilt and uncertainty, by showing them that using their products, which will help them to retain the ideal household. These ads are usually conservative, the existence of images of women totally dependent on her family. On this day women are certain services they provide, and the house clean, fast food, and temporary (Anderson, 2000, pp. 63-201). Women have never defined their intellectual skills outside the home. These ...