SHOPPING CART PLACEMENT

Shopping Cart Placement

Shopping Cart Placement

Introduction

A supermarket is sometimes called as a super-conversational mode. It is an urban retail store selling consumer goods in self-service system among which are food, clothing, and articles of hygiene, perfumery and cleaning. These stores may be part of a chain, usually in the form of franchise, which may have more locations in the same city, state, and country. Supermarkets usually offer products at low prices (Lossouarn, 2006). To generate profit, supermarkets attempt to counter the low profit margin with high sales volume.

You can find traces of the first supermarkets in the United States in the 1920s, shortly after the invention of self-service. These stores are stripped arranged in old barns, abandoned factories or arenas. The products are arranged on the floor or on simple planks of wood, with the key prices 20-50% lower than in traditional grocery stores (). Michael Cullen is considered the father of supermarket, in August 1930 he was the former employee of Kroger, opened its first supermarket named as King Kullen in New York, Queens. Michael Cullen has rented an old garage where he amassed tons of goods made by a wholesalers. He also buys cheap stocks that manufacturers are fail to sell, or their stocks are caught in the throat by the economic crisis.

The study focus on the shopping carts, shopping carts play important role in the supermarket as they are used to carry products and if they not available sufficiently in the supermarket it creates problems for customer. And it affects on the sales because customer does not feel comfortable and do not come back to the supermarket again (Allain, Chambolle, 2002).

Shopping carts not set properly create difficulties for the new customer who enter supermarket and sometime it creates accidents. Sometimes minor accidents occurs such as dents, and scratches (International Council of Shopping Centers, 1988).

Significance of the study

It is important because nowadays many accidents are occurring in parking lots and there is a need to study about how and what the consequences of occurring accidents are.

Research Questions

This study will attempt to answer the following question in order to find the association between shopping carts left in parking lot and accidents, the two closely associated psychological factors.

What is the definition of shopping carts and occurring accidents for respondents?

Does number of accidents each day affects customers?

To what extent shopping carts left in parking lot creates an accident?

Who is mainly responsible for the accidents male or female?

How shopping carts left creates problem for the new customers entering supermarket.

What are the factors that lead men or women to leave shopping cart in parking lot?

Hypothesis

The hypothesis is that men and women are just lazy, to busy in their normal day to take an extra minute to put the shopping cart in its proper place.

Literature review

The major problem with parking at the grocery store is people leaving their shopping carts in the parking lot instead of returning them to the store front or the designated area for returning shopping carts, which is ...