SHRED-IT

Shred-It

[Institution Name]

"SHRED IT" mobile document Disposal Company

Introduction

The life cycle of information consists of three stages; generation, conservation and destruction. The main objective of this work focuses on the last phase of this process namely the destruction of confidential data. Due to the importance of this work over the past years many countries have adopted legal provisions on the protection of confidential material, but as already anticipated this document carried out within the framework of the legislation.

Shred-It is a multinational company that specializes in providing customized services to the companies that need to get their safe and secure document disposed and destroyed. This service enables them to comply with the legislation of their respective country or state, while maintaining the privacy of their confidential documents. Shred-It follows strict processes and expertise in providing reliable and timely service to the organizations over a global network. We will discuss the history and background of the company along with the marketing concept, online marketing strategies, competition, core competencies, and marketing mix of Shred-It.

The History and Background of "SHRED IT"

Greg Brophy was the founder of Shred-It in the year 1988 in Toronto, Canada. He was one of the pioneers in this industry and has well maintained the commitment of privacy and security of the information of the company's clients. Shred-It is serving the market since 20 years and tremendously grown and expanded in over 5 continents with above 140 branches and with approximately 150,000 clients across the globe.

The press has numerous cases of entities that have violated the rights of their clients by a bad management of confidential files and that at the end of its useful life, instead of being disposed of safely have ended up in the public domain making these acts punishable by law. Shred-it, with their years of serving the organizations have successfully maintained their reputation in this concern and won the trust of many reputable and well known companies existing in different countries.

The Marketing Concept of "SHRED IT"

The marketing concept of Shred-It relies highly on the marketing mix to serve the untapped need of paper disposal and management, and at the same time maintaining the integrity and privacy of the client's data. Based on current legislation it is essential for any company or organization that works with data to meet the laws of paper disposal, and ensure security and confidentiality throughout the entire life cycle of such information; for it should establish a protocol to standardize the creation, management, file access and further deletion, regardless of the medium used for documentation keeping. In this sense, the need to protect personal information and needs to safeguard corporate reputation make the secure document destruction constitutes an essential part. Shred-It promises its clients to fulfill this need and with their outstanding services. They are working purely on the basis of marketing concept which means to provide quality service to meet the increasing demands of their clients as well as add a customization benefit to them.

Online Marketing Strategies

The growing majority of web ...