Social Media

Impact of Social Media on Companies Marketing Communications

Abstract

Social media have affected businesses in the entire world. Businesses that are present on social media and the ones that are not present on social media, whether they want it or not, they cannot undo the impact that the phenomenal growth of social media has on the way they operate and market. Social media include social networks, blogs, podcasts, content communities, micro blogging, book marking, social calendaring etc. Social media presence has become mandatory and more and more companies are convinced of the benefits accrued from it. It has changed the way companies communicate with their consumers. Previously, companies struggled to gain attention of its consumers. Today, the consumers are so active on the social media that they get to know everything about the company, good and bad, whether the company wants it or not. Social media intelligence and social media optimisation may be employed to capitalize on the opportunities presented by social media.

Table of Contents

Abstractii

Introduction1

Discussion2

Goodbye to conventional marketing3

Social media optimisation4

Social Media and Business Marketing5

Social Media and Marketing Communications6

Change in Communication through new media7

Opportunities from social media marketing9

Better brand management9

Direct interaction with customers10

Targeted customers11

Built-in seeding mechanisms11

Challenges of social media marketing11

Being relevant12

Management of comprehension12

Boom of social software and collaboration solutions13

Difficulties to consolidate the monitoring indicators13

Conclusion13

References15

Impact of Social Media on Companies Marketing Communications

Introduction

In the current era, social media has turned into an omnipresent and significant phenomenon for social networking and apportioning of content. Still, the content that is brought forth through these websites continues to be undeveloped for the most part. Social media brings forth colossal riches of real-time capacity at an unremitting value (Croteau and Hoynes 2003, p. 303).

Particularly, emphasis is laid on social networking websites like that of Twitter.com and Facebook.com in order to estimate the growing trend of using the social media as a tool for marketing business enterprises (Croteau and Hoynes 2003, p. 303).

The consequent enhancement that businesses have faced because of this new media of communication, especially pertaining to small businesses are attempted to be discovered. These days, the new media i.e. internet-relied media of communication has altered the entire face of marketing which was previously carried out through traditional channels.

The World Wide Web splits up many forcible roadblocks. Even small-scale corporations no more campaign in distant territorial dominions. As the name of the brand and cognizance exceed boundaries, both nationally and internationally, business enterprises have the chance to heighten the profits returned from applications on e-commerce. Social media websites can assist businesses achieve exactly that (Croteau and Hoynes 2003, p. 303).

Social media websites are the centre of online social intercommunicating actions - not just for young people but also for a grown-up audience looking for honest reassessments of business services and productions. Social networking is productive in making a buzz about nearly any topic. Businesses capitalize on this prospect to spring up a network and achieve growth in sales (Croteau and Hoynes 2003, p. 303).

Discussion

Social networking is the most substantial development of business development ...