Social Media Advertising

Social Media Advertising

Product Identification

The product that will be advertised through social media is the new Acer Ultra book. The social media channel is used for the advertising purpose in order to increase the brand awareness regarding the product. The new ultra book is a durable and thin system with a multi touch display. The innovative product of Acer is made for home and office use. It includes windows 8 and considered to be one of the sleekest forms of ultra book that are available in the market. The differentiating features and characteristics of the new Acer ultra book involves an LED display, 2.8 pounds light weight ultra book, touch pad along with keypad, windows 8 operating system, numerous third party applications, Intel Core i7 processor, 4 GB RAM, 13 inch touch display and a sufficient battery power (Acer, 2012).

Social Media Advertising

This product will be presented to customers using the most popular social media of the time that is Face book. The advertising campaign involves an electronic advertisement to engage and attract the customers towards the product. The already deployed market image of Acer will help it in gaining the confidence of the customers. However, the specific advertising strategy will include an application on the face book page of Acer. The application will include a smart and attractive picture of the new ultra book of Acer along with its distinguishing features. The face book application will manage the advertisement, evaluate the performance through monitoring the viewership of the advertisement and incorporating the markets spends optimization strategy. The face book is popular among the youngsters as well as the corporate personnel. The marketing campaign through the use of face book and its application will provide connection of the company to the customers (Wollan et al., 2010). The advent of social media particularly face book has provided a platform to add value to the marketing and advertising campaigns of the products. Face book advertising ensures that the right people see the particular ad without interfering into the privacy of the customers. The adobe social marketing product will be used to manage the face book advertisement of Acer ultra book (Facebook, 2012).

Due Diligence Checklist

Create a face book page for Acer ultra book

Yes/ No

Sending the advert to face book

Yes/ No

Defining Target Market

Yes/ No

Development of content

Yes/ No

Evaluation of the content

Yes/ No

Using Adobe social media for creating application on face book page

Yes/ No

Promoting the page through existing contacts

Yes/ No

Engage the potential customers (target market) through games or something interactive

Yes/ No

Closing the Loop

In order to close the loop, the advertising strategy will persistently engage the potential customers through different strategies. The face book page will be constantly monitored and the advertisers will respond to the queries of the page members. The games and interactive engagements will allow people to regularly visit the face book page of Acer ultra book. In this way, new promotional strategies can be easily transferred to the potential customers that are the target market for Acer ultra book (Thompson, ...