Social media marketing

Social media marketing

Introduction

Social media marketing is a new marketing strategy that an organization is implementing and integrating in their marketing strategies for effectively communicating with customers and can position the brand in the mind of the customers. It is a unique concept that is rapidly gaining position in the marketing field. Social media are providing value to the organization in terms of customer perceived value and customer response. The key marketing strategy is advertising. The products are advertised via various sources to reach the market place and target the customers. Social media are also a new strategy that are incorporating in the advertising strategy of marketing (Packer, 2011). The organizations are advertising the products on the social websites for capturing the customer's attention and communicating the product's benefits, features, and value to the customer. A Social media is a technology that helps the marketers and businesses in directly interacting with customers and market products.

Discussion

Integration of social media in traditional marketing and advertising

Social media is a medium where people share the interests, views, hobbies, and personal details with each other. Through the use, of technology, a social media came in that is connecting the numbers of customers with the businesses at a particular place.B2B and B2C also use social media. Along with the younger generation, adults also use social media that is increasing the market of social media (Evans, 2012).

Traditional marketing uses push strategy. The traditional tools of traditional marketing is; newspaper, billboards, banners, radio ads, ad TV ads. Traditional marketing involves higher costs and average customer response. With the invention of the internet, the marketers are using pull strategy that is customers themselves search for the products through the search engines. In the same way, social media is a pull strategy where customers can find the products on the social websites such as Face book, LinkedIn, and MySpace and can pull the information of the products. Nowadays, traditional marketing is also integrating social media in its marketing strategies and promoting the products at low cost. The benefits that traditional marketing is obtaining from the use of social media are small marketing budget cost, quick customer's response, increased business's exposure, increased sales, and increased probability of M&A. billions of people use social websites, and therefore, marketing the product via social website is more profitable than marketing it via traditional strategy of marketing (Stelzner, 2011).

Advertising is the marketing strategy that promotes and positions the product in the mind of the consumers. Marketers use colorful, catchy, and attractive advertisements that can capture the attention of the customers. Television ads, radio ads, magazine ads, billboards, and newspapers are the advertising tools. These tools acquire substantial cost. In the modern era, marketers are executing the social media advertising into traditional advertising. Business post colorful, attractive, eye-catching, and unique ads on the social websites, because billions of people use social media and more the user uses social media more the marketing of the product takes ...