SOCIAL NETWORKING FOR BUSINESS

Social Networking for Business

Social Networking for Business

Executive Summary

IT has played a vital part in the growth of the businesses around the world; it has completely changes the way how we look at this world. The topic of the essay has been chosen to have understanding on the social networking for business purposes. The social networking websites have introduced a new way for the businesses to be made over the websites that are used by the user all over the globe, and they are the best source for advertising and for the marketing of the products. You can promote your event, special offers and more and clients, prospects and peers can make up and connect to your network. In the bottom of the essay, the benefits of IT innovations and concepts has been discussed, and the risks associated with the IT innovations has also been mentioned. A case study on the company of manufacturing garments and in comparison to the Top Threadz has been discussed so that the IT innovation should be implemented or not.

Discussion

Every company those exist today and deal with the business needs computers and for that the use IT department must be present in the company. IT (Information Technology) has changed the world of how we interconnect with the people living in far off places of the world. The emergence of social networking websites has changed the way we used to interconnect with the people. Before the emergence of social networking websites, people used talk on the phones and all the business activities were carried out either over phones or facsimile machines. The IT has globalized the world. Social networking websites like facebook, twitter, orkut has been a milestone of interconnecting over friends and family living around the world. Now coming to the discussion of facebook (i.e. the most famous social networking website, and with a massive worldwide user registered over it). The most popular question now is “Are you on facebook?” It was founded by Mark Zukerberg to connect with his friends studying at Harvard University. And then he made it accessible for people all over the world to interconnect, nearly 200 million users, and with an estimate of 1 million people joining the website each week in the U.S. it's one of the biggest benefit has been for the business community to get exposure with the people in the network. You can promote your event, special offers and more and clients, prospects and peers can make up and connect to your network. Facebook has been efficient to make business out from it. It helps to make your personal connections to makes new business opportunities and have potential in it (SHIH, C. C.-W., 2011, pp. 345-346).

Social networking websites are the best tools for business or businesses in progression to market their products and services. Facebook makes $4 Billion revenues from ad worldwide in 2011. It's clear that businesses are finding ways through social networking websites and making the most advantages out of ...