Sports and the role of Public Relations

ACKNOWLEDGEMENT

No words can express my appreciation and gratitude to my research advisor _______ through the course of this research, Professor _____has taught me numerous values that extend well beyond the realm of _________ (Your Subject Name). His emphasis on dedication to work and his valuable and practical insights of life are some of the major highlights of my education at The University _________. To Professor _____, I say with great respect, thank you very much.

It is a great honour for me to have Professor _______ on my dissertation committee. His insightful suggestions and comments are a major asset to this research. I learned so much from Professor ______, and I will always remember him as a truly superb teacher. To Professor _____, I am greatly indebted.

I would like to thank Professor ______ for his contribution to this research. Professor _____ has provided me with essential input and guidance as an outside member of my committee. His remarks and suggestions are greatly appreciated.

I would like to thank _____________ for the support they had provided me throughout the research project.

I would like to thank _____________ for their support and help in this research.

DECLARATION

I [type your full first names and surname here], declare that the contents of this dissertation/thesis represent my own unaided work, and that the dissertation/thesis has not previously been submitted for the academic examination towards any qualification. Furthermore, it represents my own opinions and not necessarily those of the University.

Signed __________________ Date _________________

TABLE OF CONTENTS

Introduction .............................................................................................................1

Background of the Study..............................................................................1

Purpose of Study..........................................................................................1

Problem Statement.......................................................................................1

Rationale of the Study..................................................................................2

Aims and Objectives.....................................................................................2

Theoretical Framework................................................................................2

Research Questions......................................................................................3

Ethical concerns......................................................................................... .3

Outline of the Study......................................................................................4

Literature Review......................................................................................................5

Methodology .............................................................................................................6

References .................................................................................................................7

Appendices ................................................................................................................8

CHAPTER 1: INTRODUCTION

Background of the Study

The art and practice of controlling and managing the information flow between the public and organization is known as the art of Public Relations. PR is a method of gaining exposure with the audience and making them understand and share topics of mutual interest and gain the trust of public. It is also used to ensure that everyone who is related to the organization like investors, employees, stake holders and public. This is done to create and sustain a specific point of view about the functions of the organization, its public and corporate image, products and services offered, its leadership. It is the process of building and strengthening relationships between the company and its public (Schramm, 1954, pp. 3-26).

In today's world the role of media is strong enough to topple governments and shake the basis of believers and practices of societies, culture and countries. In an economic environment where everything is being sold on the basis of its image and the value people have of that product of service; it is important to develop a sound knowledge of how public relations should work and how the media and communication can be used to build trust and relationship with masses. For the career and success of a sports man and for enhancing their image and strengthening their fan lists, sports ...