SPORTS DIRECT

Business Processes Management

Abstract

This paper attempts to evaluate the business process management of Sports Direct, for the determination of its contribution in the success of business. The paper begins while providing definition regarding business process management, than presents a model of business process management of Sports Direct. The paper than reviews the BPM model and finall identify challenges to the business and related models.

Table of Contents

Abstractii

Introduction1

Business Process Diagram1

Importance of Business Process Model in Ordering Department4

Changes in External Environment - Changes in Business Process4

References6

Business Processes Management

Introduction

The company that I have chosen for the purpose of the analysis is 'Sports Direct' as the paper aims to study the company's business process management and how it integrates success in regards to growing its business. The company Sports Direct International Plc is a globally renowned British oriented retailing group that deals in retailing sports goods throughout Europe and other parts of the world (Leroux, 2010).

The company was founded by a former squash player Mike Ashley in the year 1982 who still holds the majority shares of Sports Direct even after becoming a publically traded company on the London Stock Exchange. The retail brand is considered as the largest sporting retail in UK, holding a number of famous subsidiaries under its belt.

Business Process Diagram

The most important attribute for any organization is to maintain a balance of structure throughout its processing areas (Jan, 2010). Similar to such key statement, Sports Direct also involves such attributes to its Ordering Department, which I will analyze in this part, as the basis of highlighting the business process model.

(BusinessBalls.com, 2009)

Sports Direct follow a typical bsiness process model like any other retailer, as it helps in the enhancement of efficieny. A BPM model similar to Sports Direct has been presented above, accurately imitating Sports Direct BPM model.

Sports Direct believes that the Ordering process/ department is amongst one of the key areas of the company as it is linked with customer relationship, which fills the gap between the company and the customer. In this regard, the business process model in the ordering department commences at the time when the customer is making a decision to make their orders through choosing from many alternatives of communication, which commonly include calling, mailing or faxing the information of the order that is required for delivery (Jan, 2010).

This step includes the process of maximum communication at the level, since the customer representative and the customer are connected in order to satisfy each other's need.

The representative takes down the complete information given by the customer. This information mainly includes general information of the customer such as his/her name, product description and number, quantity, billing method and shipping address, and last but not the least, the shipping instructions. During this period, the representative checks the inventory of the customers required product in order to clarify the customer with any shortages or out of stock products. Moreover, the representative also processes the credit checks in this period, along with the delivery options provided to ...