STORYTELLING

Persuasion through Storytelling

[Name of the institute]

Persuasion through Storytelling

Persuasion refers to the art of convincing people about an idea, concept, fact, fiction, or information. The most important element in persuading anyone is the existence of such techniques and procedures through which subjects are able to understand and realize the originality in presented concepts. There may be a number of examples around us of persuasion and convincing power. Take example of a local salon, where your hair dresser is suggesting you ways and solutions for you dry and damaged hair. Most of his proposed solutions are in his inventory, or may be a local grocery store where a representative trying to convince you of the importance of frozen foods. All these and various other examples refer to persuasion. However, persuasion does not necessarily imply monetary outcome, people convince others on the just to show their importance and superiority in their social settings.

A term “charlatan” is used for such people, who try to convince others of their feigned knowledge. Traditionally it was easier to convince people because their access to knowledge and information was limited; people were unable to crosscheck the presented concept of other. Magicians and illusionists were a source of entertainment in history. They presented unexplainable actions and phenomenon and convince people that they have supernatural powers. With the advancement and modernization of science, technology, the ease of access to information, and various other alternatives available to people, it has become difficult to persuade and convince people over certain concepts, idea or anything which yield either a monetary or social benefit (Boninger, Brock, Cook, Gruder, Romer, 1990, 268-271). There may be a number of techniques that can be used in persuading others. However, in this paper we will focus the importance of narration and storytelling in persuading or convincing others.

Importance of Narrative and Storytelling in Persuasion

Telling stories, it is not new, but the storytelling has become a concept to sell, convince, mobilize, to consume with moderation. "Seven Steps of Storytelling" co-written by John Sadowski and Loïck Roche, published in 2010, created the event, so that the book is already sold today. The kings of management and coaching pounced on the story, yet as old as the world.

Tales, stories, allegories and parables

Who has not one day a story? Who does not still remember a story his parents told him as a child? Tell a story, whether true or imaginary, is one of communication modes most universal. By the stories, it does more than transmit messages, are transferred in the imagination of the speaker of the images and emotions. The story is an allegory, the Greek "agoreuein" which means "speak" and "allos" meaning "other". A talk about "other", a different way to express what one wants to convey. Telling the story of Little Red Riding Hood to a child is another way to issue a parental speech boils down to: "Do not talk to people you do not know."

Why and for whom telling stories?

Because the image is stronger than words, and the ...