STRATEGIC ANALYSIS

Case Study: Strategic Analysis Of GE

Case Study: Strategic Analysis Of GE

GE - Company Overview

General Electric is a conglomerate founded in 1892 by American fusion of part of Thomson-Houston Electric Company and Edison General Electric Company. The company has 32 subsidiaries in over 140 countries and is a symbol of the value New York Stock Exchange. Since 2005, she was until the crisis the 2nd cap on Wall Street, behind ExxonMobil in 2010, but it is the eleventh global company in terms of sales ranked by Forbes as the third global company according to Forbes Global 2000 to 2011. Judged on the overall performance, it is now the first company in the world. Far ahead of his time, GE filed its Internet address on famous GE.com, August 5, 1986, years before the launch of Internet, which gives the group the 3rd place in the much closed circle of companies listed on VB.com Internet Hall of Fame. Its headquarters is in Fairfield (Connecticut), the United States (Barney, 1996).

PESTEL Analysis

The PESTEL analysis underneath investigates the dynamic and unpredictable environment in which GE functions by recognising the forces that have the most influence on GE's performance:

Economic

Economic components are an issue of anxiety for GE since they influence just buying behaviour of customers. The purchasing power of buyers is in a steady growth, and they are more confident about their economic situation (Laudon, Kenneth, 2009). However, until now, many of the economic importance of a doubt that the buyer is likely to spend less on high-quality products, which negatively affects the cost of sales and margins. However, the positive edge drop is that customers buy less and buy more on housing, which presents opportunities for grocery retailers such as GE to increase its profitability. This should be documented that food is the last thing that customers will be hell again. The community study from America shows that there is more to the left of the young people living with the "baby boom. Elderly in the community is disappointing, for electronic companies to the elderly tend to buy less. They are less likely to travel to the malls to shop in the evaluation of the younger generation (Laudon, Kenneth, 2009). Although, Internet literacy class falls on the age of 65 years within the community, which was out to predict that at the age of the community is in the Internet shopping more convenient. However, there is short supply recommends to be ineffective and costly.

Technological

GE Technology Infrastructure is a set of companies (in four key areas: GE Aviation, GE Transportation, GE Healthcare, GE Enterprises Solutions) developing and providing worldwide products and services in the areas of health, transport and high technology (Porter, 2008). The main activities include the following:

GE Aviation

Engines for civil and military - rental and financing of commercial aircraft.

GE Enterprise Solutions:

Intelligent Platforms - Sensing & Inspection Technologies.

GE Healthcare

Medical imaging: ultrasound, mammography, radiography, CT, interventional cardiology and vascular, MRI, molecular imaging, mobile surgery, and bone densitometry - contrast media (x-ray and MRI), fluorescence (Urology) and ...