Strategic Information on Adidas

Strategic Information on Adidas

Introduction

To survive in today's market with intense global competition companies need to have competitive advantage over their competitors that will enable them to effectively target their customers by having an edge over their rivals (Ryan, 2012). Adidas is considered to be one of the leading companies in the sporting goods industry internationally. Some of the salient features of the company are that it is involved in designing, developing, marketing and retailing of sports footwear. Along with this the company also manufactures various sporting gears, accessories, golf balls, and iron rods and consequently it is involved in retailing of these products. The company's main objective is to become the leading organization in the sporting goods industry by offering products that are innovative. Adidas intends to achieve growth by focusing its efforts to having a flexible supply chain and concentrating on markets that are highly potential such as China and Russia. The company is the biggest seller around the world and is considered to be the second largest manufacturer globally. Adidas has its largest network in Europe.

The strategic management process of Adidas begins with defining its mission statement that is to remain customer oriented and provide them with best quality products that will enable them to succeed, company wishes to strengthen its competitive position by exerting its efforts to offer its consumers a sporting lifestyle. Adidas focuses to improve quality of its products and build its organizational structure in accordance to meet the expectations of its customers successfully by providing them the highest value (http://www.adidas-group.com).

Discussion

For competing successfully in the industry a company needs to identify its strength, overcome its weaknesses, avail the opportunities and eliminate threat that could cause trouble to company. This is known as SWOT analysis which is conducted by companies to evaluate their strengths, weaknesses, opportunities and threats. The process involves identifying the objective of the company and analyzing the potential favorable and unfavorable factors that could contribute to company to achieve the defined goals (Ryan, 2012).

Strengths

Adidas has been able to become the leading company for sports goods; it has made efforts to introduce innovative products for sports players. Company has been the biggest sponsor for sports events particularly football. A workforce of 42,541 employees is engaged in the process of making goods available to the consumers. Company is engaged in offering diverse products to customers; it does not only satisfy ...