Strategic Initiative Paper

Strategic Initiative Paper

Introduction

The paper attempts to cover the concept of strategic planning and financial planning in a holistic context. The paper first gives an overview of the organization under consideration, Starbuck, and then moves on to explain the concept of strategic planning and financial planning.

Discussion

Starbucks officially started its operation during 1981; the said first operation had grown up to 10,000 cafés, in the US alone, and more than 5,000 cafés around the world (Starbucks Annual Report, 2006). Strategic planning is grounded in the reputation of Starbucks and enhances the corporate identity. This is the core purpose of the success ...