STRATEGIC MANAGEMENT

Strategic Management

Strategic Management

Introduction

Undoubtedly England is amongst the leading economies of the world, and the industries it encompasses, endorse lucrative opportunities and prospects. UK is amongst the few most affluent countries, whose most of industries are thriving and prospering at a rapid pace. Amongst the most viable industries in UK is the giftware whole industry.

Giftware Wholesale in UK

The wholesale industry in UK on whole constituted of over £ 250 billion, by 2008. In total wholesale industry in UK, the giftware wholesale alone endures the sales of almost £ 8 billion. The stats clearly reveal the profitability and lucrative endurance of this industry. If an industry depicts such lucrative opportunities and prospects, it is highly likely that more and more players will like to be a part of it. However, before attaining that desired position and entering that industry, it is highly imperative for the respective player to conduct the external analysis of the environment of the industry. IT plays a pivotal role in deciding the fate and course of the companies operating, or hope to operate in the giftware Wholesale industry in UK. Amongst the primary approaches to conduct the analysis of the industry, and the feasibility of the environment it is operating in, a player (company) shall conduct the PESTLE analysis and Porter's five forces model.

Pestle

PESTLE denotes the analysis of an industry on the basis of the political, economical, social, technological, environmental and legal aspects of the region in which the industry operates. With respect to the framework of UK, following analysis is valid for the giftware Wholesale industry.

Political

UK is amongst the most prosperous and thriving nations of the world. Apart fro the recent London riots, the law and order situation, and political stability is rather adequate and satisfactory. The current prime minister, D. Cameron has taken a significant step to further consolidate the condition and economy of the nation, which was recently struck by an appallingly recession; as well as to manage the country's fiscal deficit. Apart from the fact that UK is a permanent member of UN, NATO, SECURITY COUNCIL and G8, UK's involvement in numerous activities involving international boundaries, has given the industry lucrative options of operating abroad, as well.

Economic Condition

In the past half, a decade the economy of UK has been rather unstable; going up and down due to the recession and internal economic condition. However, in 2007, the nation witnessed an increase ...