STRATEGIC MANAGEMENT

Strategic Management

Strategic Management

Introduction

This paper we will be discussing the founders of innocent drinks. Further their commitment to corporate social responsibility. Innocent Drinks founded in 1999 in UK. They manufactured smoothies and flavored spring water which are always pure, fresh and unadulterated that is 100% natural and delicious. Their product is available almost everywhere in the world including Germany, France, Ireland, Denmark and many more (Innocent, 2009: 32). The market share of innocent drinks in UK is 71%, and their weekly sales are almost 2,000,000.

Discussion

Founders of Innocent Drinks

Three graduates of Cambridge were founded by Innocent - Richard Cane, Jon Wright ...