STRATEGIC MANAGEMENT PROCESS

Strategic Management Process

Strategic Management Process

1- Retail Fast Food industry

The concept of fast food developed in early 20th-century southern California in the context of economic and demographic growth, increasing dependency on cars, employment outside the home, and appreciation of novelties and convenience. Also important was the American society's admiration of technological “progress” and entrepreneurship, which began to support a centralized, homogenized chain of food processing. The model spread rapidly in the latter half of the century with the strengthening U.S (Warren, 2005). Leadership in world politics, economics, and popular culture. The largest fast food corporations, such as McDonald's and Burger King, now have thousands of hamburger restaurants worldwide.

The typical location of a corporate fast food restaurant reflects its origins and logic. The search for “synergy” has led to collaboration between fast food companies, gas stations, major retail stores, shopping centers, movie theaters, and sports stadiums so that corporate burgers, fries, and pizzas now dominate the culinary options in many spaces. Irrespective of location, the knowledge of consistency saves time, provides comfort, and creates brand loyalty. Chain restaurants are identical to each another and closely resemble competitors. The restaurant space is orderly, predictable, tidy, and convenient, and is designed to maximize customer flow (Warren, 2005). An assembly-line task structure saves in training and production costs.

1b: What Extent Has Competition In This Industry Increased?

In an effort to increase sales and profits, many fast-food restaurant chains introduced larger food and beverage portion sizes and packaged them together with other items at prices cheaper than if they were purchased separately. The use of the term supersizing undoubtedly increased after the release of the documentary film Super Size Me by director and protagonist Morgan Spurlock. In the film, Spurlock subsists exclusively on food from McDonald's for 30 days. During this time, he consumes an average of 5,000 calories per day and limits his physical activity to walking no more than 5,000 steps per day. As a consequence, he gains 25 pounds, his triglycerides go up, and his liver function deteriorates. The regimen that he exposed himself to was certainly extreme, but it pointed out the potentially harmful effects of being physically inactive and consuming a high-calorie diet made up exclusively of fast food. These are some of the reasons why competition has increased in fast food industry.

2- Body Shop

The Body Shop International plc, known as The Body Shop, has 2,400 stores in 61 countries, and is the second largest cosmetic franchise in the world, following O Boticario, a Brazilian company. The Body Shop is headquartered in Littlehampton, West Sussex, England, was founded by the late Dame Anita Roddick and is now part of the L'Oréal corporate group (Eric Schlosser, 2002).

Q2A: What role has culture played in inception and growth of Body Shop?

Growing environmental awareness among the general public prompted a growth- the inception and growth of body shop. in environmental auditing in companies who had lower levels of exposure to risks of ... a series of meetings which served both to formalise the DEA role ...