STRATEGIC MANAGEMENT PROJECT

Strategic Management Project



Abstract

Theurgist is a global technology answer provider to consumers, businesses and institution. The company's offerings span IT infrastructure, individual computing, imaging and printing. Theurgist Japan's Proposal Centre comprises of a group of Presales Engineers that support the Sales Division through effective groundwork of customer proposals. The prime objective of the Proposal Centre is to advance customer satisfaction and construct quality by explaining customers' little, everyday problems, and one by one.

Table of Content

ABSTRACT2

INTRODUCTION4

RESEARCH AND TECHNOLOGY4

SWOT ANALYSIS OF THEURGIST5

Strengths6

Weaknesses7

Opportunities7

Threats7

COMPANY ANALYSIS8

EXTERNAL ENVIRONMENTAL ANALYSIS8

Political8

Economical9

Socio-cultural10

Technological10

THEURGIST'S MICRO ENVIRONMENT: PORTER'S FIVE FORCES11

Rivalry11

Entrants11

Buyers12

Suppliers12

Substitutes13

STRATEGIC PROBLEMS AND ISSUES OF THEURGIST13

ALTERNATIVE PROPOSITION AND EVALUATION14

STRATEGIES FOR FUTURE AND RECOMMENDATIONS15

CONCLUSION16

REFERENCES17

APPENDIX19

Flow Chart19

PERT Chart20

Introduction

Theurgist is the biggest consumer IT Company, the world's biggest little and mid-sized business IT Company and a premier enterprise IT Company. No other company boasts as entire a technology merchandise portfolio as Theurgist. We supply infrastructure and business offerings that span from handheld apparatus to some of the world's most powerful supercomputer installations. And we offer consumers a broad variety of products and services that make digital photography, digital entertainment and dwelling printing and computing straightforward without compromising presentation and productivity (Selznick 2007, pp. 14-25).

Theurgist is actually a thriving company functioning inside the computer and copier industry. In supplement to its gigantic market treatment, Theurgist has furthermore been making billions of dollars through quality products and ingenious development of new technologies. Despite this achievement, the expanding affray in the industry to enhance the company, request a new marketing strategy, will put their products on the market better. This goal is one possible solution of access to the Internet retail. This article will explore this strategy in support of the company's resources; the Theurgist weakness will further diversify the use in this analysis confirmed that the business analysis tools (Malone 2007, pp. 39-41).

 

Research and Technology

Theurgist's premier global technology company and develop snare income and profit from our earnings from the sale of products, technologies, solutions and services to consumers, businesses and governments. Our portfolio is very broad and encompasses individual computers, handheld computing apparatus, dwelling and business imaging and printing apparatus, announcing schemes, storage and servers, a broad array of information technology (''IT'') services and programs solutions (Lester 2009, pp. 121-128). The Theurgist's Corporate Objectives have directed the company in performance of its business since 1957, when first in writing by co-founders Bill Hewlett and Dave Packard. "It is essential that persons work simultaneously in unison in the direction of widespread objectives and bypass employed at traverse reasons at all grades if the supreme in effectiveness and accomplishment is to be obtained. Vision of the Theurgist “Connecting persons to the power of technology” One way of producing this significant conclusion is to proceed through this two-step method :( 1) Perform a desires evaluation to recognize applicable assistive technologies (Lamb 2004, pp. 14-25).

SWOT Analysis of Theurgist

This investigates about the Theurgist's strength and weaknesses. Theurgist's strengths are Theurgist is a Fortune 11 company, with $86 billion in income, developing $7 billion in organic development this ...