STRATEGIC MARKETING - HEWLETT-PACKARD

Strategic Marketing - Hewlett-Packard



Table of Contents

1.Introduction3

i.Company Overview3

ii.Industry and Sector3

2.Marketing Mix4

3.SWOT Analysis5

i.Strengths6

ii.Weaknesses7

iii.Opportunities7

iv.Threats7

4.Pestle - External Environmental Analysis8

i.Political8

ii.Economical8

iii.Socio-cultural9

iv.Technological10

5.Competitive Analysis: Porter's Five Forces10

i.Rivalry10

ii.Entrants11

iii.Buyers11

iv.Suppliers12

v.Substitutes12

6.Conclusion13

Introduction

Company Overview

HP is the biggest consumer IT Company, the world's biggest little and mid-sized business IT Company and a premier enterprise IT Company. Hewlett-Packard is actually a thriving company functioning inside the computer and copier industry. In supplement to its gigantic market treatment, HP has furthermore been making billions of dollars through quality products and ingenious development of new technologies (Robert,2000, pp. 14-25). Despite this achievement, the expanding affray in the industry boosts the company to request new marketing strategies that will place its products better in the market. One of the likely solutions for this aim is to go in into internet retailing. This paper will then investigate the resources of the company in supporting this strategy; the weaknesses of HP will furthermore be recognized in this analysis utilizing diverse business analytical tools. (Mulcaster, 2000, pp. 235)

Industry and Sector

Computer industry has whole range of businesses involved in developing computer software, designing computer hardware and computer networking infrastructures, the manufacture of computer components and the provision of information technology services. (Mulcaster, 2006, pp. 235)

The HP's Corporate Objectives have directed the company in the perform of its business since 1957, when first in writing by co-founders Bill Hewlett and Dave Packard. "It is essential that persons work simultaneously in unison in the direction of widespread objectives and bypass employed at traverse reasons at all grades if the supreme in effectiveness and accomplishment is to be obtained. "Vision of the hp "Connecting persons to the power of technology "One way of producing this significant conclusion is to proceed through this two-step method :( 1) Perform a desires evaluation to recognize applicable assistive technologies. (Barnard, 2004, pp. 68-75)

Hewlett-Packard is among the contemporary organisations that has benefited from making sense of their business environment and create a business model distinctly their own. It is among the top companies in the computer-hardware industry along with its major competitors IBM and Dell.

Marketing Mix

Usually, companies depend on marketing to supply information to their target market about their product and probably appeal the market that they are targeting. However, that may not suffice nowadays. Basically, being competitively better counts highly on how well a company manages its marketing mix. The marketing mix is the proverbial 4 Ps often commented in enterprise lectures and organisational studies. (Frank, 2006, pp. 24-34)

In the context of HP, their product is predominantly computer-hardware with rather competitive prices as in evaluation with the other peak manufacturers and distributors in the industry.

In periods of promotional endeavours, HP has been amidst the managers in utilising up to designated day marketing schemes. These promotional activities variety from publish advertisements, billboards, TV advertisements, Internet advertisement, and even up to designated day marketing techniques like sponsorships in expert sports and merchandise placements in television and films. (2004) One distinct attribute of the marketing mix of HP is its place, or what it is commonly mentioned to ...