STRATEGIC PERSPECTIVES Strategic Perspectives



Strategic Perspectives

Introduction

With the arrival of the tablets and the popularization of smart phones, the way that users consume news has changed. According to the Pew Center's annual report on the state of the news industry in the U.S., mobile devices and more consumers are adding to the segment. 27% of Americans get their news through mobile devices, most pages directly from mobile applications and news organizations. This new group of consumers is not replacing the way news is consumed, but on the contrary, the report said, citing that the main newspaper websites were 9% more visits in this way during the past year. According to the report, users of mobile news are more likely than PC users: 53% of the owners of a tablet read news every day. They, along with smart phone users, they return to visit news sites more often than those who use computers (Wind , 2003, 20).

The study also reveals that although most Americans-54% - is found in social networks, no more than 10% of those who do consume news after receiving recommendations from networks such as Facebook or Twitter. Meanwhile, 32% find news through search engines, and nearly 30% do so directly through applications or websites of news organizations. The Pew analysis also estimates that this year many ways to implement their digital content subscriptions. About 100 journals will join the current 150 means having some kind of digital subscription, in an attempt to not disappear in a fall in advertising revenue. In the last five years 75 newspapers have stopped running in print.

in this paper we have analysed a Apple's case study for Smart phone and tablets in which we have provided analysis of the competitive forces, internal strategic audit , various PR crises and in the end strategic options are given so that apple could sustain its future position in the Smartphone & Tablet Industry .

PEST Analysis

Political Analysis

Every country has its own political environment and different laws, legislations, and depending upon the country, these things sometimes provide an opportunity to smart phones and tablet and in some places; it provides some threats to smart phones and tablet. Trade agreements like European Union, NAFTA, etc have opened doors to the vast markets in place like Asia, Europe, Latin America, which is offering a huge potential for smart phones and tablet. The uncertainties in the political environment of different countries, because of the threat of terrorism are influencing the operations and the sales of smart phones and tablet worldwide (Sorenson, 2006, 35).

There are several constraints to makers of music players that it must comply with the regulatory framework of laws and institutions. It is attracting customers despite laws designed to curb illegal downloading (creation download site for paid accordingly) and then provide a corresponding service the requirements of the latter (Alpar, 2009, 55). The political situation of the country is good for the telecommunication industry and is attractive for the company.

Socio-Cultural Analysis

Throughout the globe, the usage of computer and internet ...