Strategic Philanthropy

Q. Are New Belgium's social initiatives indicative of strategic philanthropy? Why or why not?

Strategic philanthropy is a unique approach of and an effective tool for combining a company's marketing goals with the desire to contribute to the welfare of humanity. Strategic philanthropy is also sometimes referred to as cause-related marketing and community partnership. It implies effective giving technique which is the result of focussed research, out-of-the-box thinking and alternative planning, established and recognised business strategies, adequate execution and systematic follow-up for the purpose of achieving desired results. But as some suggest that in order to be truly successful and satisfying, the ...