STRATEGIC PLANNING WORTHFUL FOR APPLE CORPORATION

Strategic Planning Worthful For Apple Corporation

Strategic Planning Worthful For Apple Corporation

Introduction

Apple computer introduced their first computer, the Apple I, in 1976. The company was started by two high school friends, Steve Wozniak and Steve Jobs, when they collaborated to sell Steve Wozniak's invention. The company has survived the booms and the busts of the computer industry through new innovations in both software and hardware that has differentiated itself from its competitors. Apple's current strategy is to sell its "Mac" products to customers who aren't satisfied with traditional "IBM" compatible personal computers.

Information is an essential tool for managers in the retention, recruitment, utilization and evaluation of human resources in organizations. Since strategic planning supports the goals and objectives of the organization, information systems play an important role in planning and management of human resources and other valuable entities. These strategic planning systems will serve as an important personnel administration operational programs, including employee record keeping, budget control, compensation, benefits management, and government reporting. This paper will discuss how strategic planning management can help Apple Corporation improve its viability and longevity. (Senge, 2006)

Different companies implement strategic planning management schemes in their operations in order to enhance the productivity of their organization. Apple's 2006-2007 Human Capital Effectiveness Report indicates that the organization invested $290 in lobar costs to generate $1,000 in revenue. This is a glimpse of how effective planning.

Literature Review

The article enumerates the qualities needed in transformational strategic planning processes in organizations. Board members are advised to examine the external environment of the association in addition to internal capabilities and issues. They are also encouraged to participate in frank and inclusive dialogues about the values and aspirations of the organization, among others. The need for valuable metrics and feedback processes to monitor progress in board meeting is stressed. (O'Keeffe, 2002)

While organizations are increasingly investing more in the workforce with most claiming that its greatest assets are its people, governing bodies are investing a quantifying amount of its earnings on its the workforce. Apple's workforce effectiveness focuses a determining the company's talent in order to obtain the highest return and the workforce investment, reviews the impact of high performer turnover, and evolutes the effectiveness and sustainability of leadership cress the entire organization. Apple's methods include a customized attitude survey of the workforce addressing key issues, which provides the organization with an understanding of how and where the workforce can be most effective, identify reds of improvement, and focuses an reds where the organization can benefit from the highest rate of return. (Senge, 2006)

Problem Statement

Some organizations have difficulty accepting strategic planning processes, because as a concept it is intangible and benefits can not be quantified, personal mastery can even be seen as a threat to the organization during the the implementation of strategic planning processes. This threat may be real, as Senge points out that "empowering people in the unaligned organization can be counterproductive."This is the main motive behind this research to examine the positive effects of strategy planning on ...