SUBLIMINAL PERCEPTION

Subliminal Perception

Subliminal Perception

Introduction

A subliminal message is a message or signal designed to pass below (sub) normal limits of perception. It may be, for example, inaudible to the conscious mind, but audible to the unconscious mind. It can also be an image transmitted, so briefly in a way that goes unnoticed by the conscious mind, but yet perceived unconsciously. Importantly, a near consensus among psychologists and researchers came to the conclusion that subliminal messages do not produce a lasting and powerful effect on behavior (Sutherland, 2009).

Discussion

The work on "subliminal messages" presents a collection of various publications on the subject. Recent work shows a neutral manner, the different theories about it and its applications in daily life of a man (Key, 1992). A subliminal message is a phenomenon that has been talked about for decades, both in academic circles as advertisements and within the general public. In fact, the ethical and moral implications involving the use of such techniques are profound. Finally, a person's unconscious is an integral part of their privacy, and to penetrate it would violate other fundamental right.

Theoretical Perspectives

Subliminal messages can manipulate a person's mind without having awareness of it, turning it into a robot. At first, there is a feeling that no one could avoid falling victim to these messages. As it was not possible to capture, it generated a great sense of helplessness. No wonder, then, that would create a profound rejection of everything that subliminal and drafting legislation to ban. In the techniques of subliminal perception, the subject is scheduled to obey instructions not in controlled by emotional stimuli that affect their value framework, attitudes and behaviors.

The background is a subliminal desire to stage: power, gender, possession. Some fear that such messages or emotional imbalances produce less anxiety. In 1957, there was a famous, and now classic research on subliminal advertising, which was to insert in the movie "Picnic" starring William Holden and Kim Novak the then unknown, subliminal messages that appeared on the screen for 1/3 of a second. The message said "Are you hungry? Eat popcorn", and "Are you thirsty? Drink Coca-Cola." As a result of this manipulation, popcorn sales increased by almost 58% and Coca-Cola by 18% (Plotnik, 2010).

The reaction to this research was similar to that of the sheep "Dolly". For most of the people, this manipulation considered as unacceptable. This study revealed that the human mind can be manipulated without his awareness of it, becoming robots directed by subliminal messages. The feeling that no one could avoid falling victim to these messages, since they could not be captured, generated a feeling of helplessness.

The reaction of revulsion that created this research did not stop in the most minimum use of subliminal messages. On the contrary, it began to be used increasingly, especially for advertising purposes, which was alarming for the society. The media communication reflected this alarm. For example, "Newsday" subliminal stimulation considered as "the invention more alarmingly since the atomic bomb "and" The New York Times "published: "We have ...