The increase of the business and its regeneration by replacing some other companies are key indicators to assess the adaptability of a country to technological developments, and a guarantee of future competitiveness. One of the aspects which have received particular attention in the analyses about the innovation is related to the creation of new technology-based firms (NTBF), defined as those whose business requires the generation or intensive technologies. The new technology-based companies play a complementary role to that of big business and they coexist in the technological development and innovation processes. Google, Apple, oracle and Dell are the companies that have made their outstanding position in the market by applying various innovative ideas. Expressed as a whole, these companies have as main function to undertake technological innovation processes at higher risk, generally linked to disruptive technologies, complementing the efforts of the laboratories of large industries.
Discussion
Innovation at Google
Google understands the capability of the World Wide Web to leverage expertise, and concentrate on getting feedback and effective concepts from its clients. Google tactfully concerns directions that form the reasoning of the Internet; as they are easy, ruled by provide, demand, and democracy. "We don't display person's things that they aren't interested in, because in the long period, that will murder your business." says Google young person Urs Holzle.
On the one hand, through fostering those drivers of innovation, in addition to binding together the collective intelligence of their mesh and figuring out how to harness the circulated intelligence of the huge snare, Google organized and controlled the revolutionary innovation model. On the other hand, by adopting producer-driven innovation that adequately endows fitting user-driven innovation, Google profited and controlled Evolutionary innovation model. Google have effectively attained foremost changes and comparable services edge because they are equivalent revolutionary goals with evolutionary methods and activities.
Google encourages innovative and risk taking behavior. The mistakes are considered as the opportunity to learn. One of the significant philosophies of Google is to adapt to the changes quickly. Deciding and then implementing the decisions is way better than being cautious at goggle. This is why Google outshined Microsoft and Yahoo. On the other hand, to promote creativity, the employees are motivated to spend some time working on individual projects. That empowers them o more decision making authority and realization of self responsibility. The experimental behavior is one of the key factors that enabled Google to implement its expansion strategy into a new field outside search engine business.
Innovation at Oracle
Oracle has established in the course of its record, with the quickness of a much minor company, that a great business can be build on the basis of innovation, with the help of knowledge about success and issues of customers and by utilizing the best technical and business talent around the globe. Oracle not only proved its capabilities to increase its strength and size but also their skills to introduce their products and services in a new way eliminating the traditional perceptions. It is still a ...