[Supply and Demand]

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ACKNOWLEDGEMENT

I would first like to express my gratitude for my research supervisor, colleagues, and peers and family whose immense and constant support has been a source of continuous guidance and inspiration.

DECLARATION

I [type your full first names & surname here], declare that the following dissertation/thesis and its entire content has been an individual, unaided effort and has not been submitted or published before. Furthermore, it reflects my opinion and take on the topic and is does not represent the opinion of the University.

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ABSTRACT

In this study we try to explore the concept of Supply and demand in a holistic context. We will also try to find out the importance of supply and demand in the business market of today and the impact of supply and demand on the overall performance of an organization.

TABLE OF CONTENTS

ABSTRACT1

CHAPTER 1: INTRODUCTION1

Background of the Study1

Problem Statement1

Research Question2

Reliability and Validity2

CHAPTER 2: LITERATURE REVIEW4

History4

Supply and demand6

Changes in Demand and Quantity Demanded13

CHAPTER 3: METHODOLOGY15

Research Design15

Literature Search16

CHAPTER 4: DISCUSSION AND ANALYSIS17

Supply and demand17

Changes in Demand and Quantity Demanded18

Elasticity of Supply and demand18

CHAPTER 5: CONCLUSION20

Supply and Supply Curve20

Demand Curve21

REFERENCES23

CHAPTER 1: INTRODUCTION

Background of the Study

A full understanding of supply and demand model, the concepts themselves and their relationship becomes the centerpiece of macroeconomic analysis and understanding of all areas that make economic science. Primarily focuses on analysis of perfectly competitive markets, i.e. for which there are large numbers of buyers and sellers and relatively homogeneous goods, are traded. (Brownlee 20004 12)

Problem Statement

Supply and demand play a major role in the success and performance of a business. The importance of supply and demand is not much highlighted in today's world as they should be.

Research Aims and Objectives

The aim of the research is to highlight the importance of supply and demand and to find out the impact of proper management of supply and demand on the overall performance of a business.

Research Question

The study aims to find out the following research questions:

What is the importance of supply and demand?

What is the impact of supply and demand management on the company's performance?

Reliability and Validity

The term bias is a historically unfriendly pejorative frequently directed at action research. As much as possible, the absence of bias constitutes conditions in which reliability and validity can increase. Most vulnerable to charges of bias are action research inquiries with a low saturation point (i.e., a small N), limited interrater reliability, and unclear data triangulation. Positivist studies make attempts to control external variables that may bias data; interpretivist studies contend that it is erroneous to assume that it is possible to do any research—particularly human science research— that is uncontaminated by personal and political sympathies and that bias can occur in the laboratory as well as in the classroom. While value-free inquiry may not exist in any research, the critical issue may not be one of credibility but, rather, one of recognizing divergent ways of answering questions associated with purpose and intent. Action research can meet determinants of reliability and validity if primary contextual variables remain consistent and if researchers are as ...