SUPPLY CHAIN, DEMAND PLANNING AND FORECASTING

Supply Chain, Demand Planning and Forecasting

Supply Chain, Demand Planning And Forecasting

Supply Chain, Demand Planning And Forecasting Of Barilla

The Basics of Supply Chain Management provides a guide to understanding and implementing this vital subject. Topics discussed include a basic introduction, the fundamentals of a supply chain, inventory management and the information technology that is the heart of this essential tool for remaining a competitive force in the modern business world.

Barilla, a leading pasta manufacturer in Italy, offered special price discounts to customers who ordered full truckload quantities1. Such marketing deals, however, created customer order patterns that were ...