SWOT ANALYSIS

Skype - SWOT Analysis



Skype - SWOT Analysis

Strengths

Skype holds significant competitive advantages in the industry due to its low cost and highly scalable peer-to-peer software architecture that allows it to grow its user base at a very low incremental cost per new subscriber (Abdulezer, Abdulezer & Dammond, 2007).

It connects users through their existing network and computing resources so Skype does not have to invest in or maintain its own physical communications network.

Skype, a leading hybrid internet-based VoIP, has rapidly expanded due to its low cost and highly scalable peer-to-peer software architecture that allows it to grow its user base ...