SWOT ANALYSIS OF AMERICAN EXPRESS

American Express

[Writer's initials]

[Dated]

SWOT Analysis of American Express

Introduction

American Express Company, which is also known as AMEX, is an American multinational corporation that provides financial services. Headquarter of American Express is situated in Three World Financial Center, in Manhattan, New York, United States of America (World's Most Admired Companies, 2011). The company was founded in 1850. The organization is mostly known for its charge cards, credit cards as well as its traveler's checks. The card of AMEX is in relation with 24% of the total dollar volume of the transactions of the credit card in the United States. This is considered to be the highest amongst all the card issuers. The attributes that currently the features of American Express are: trust, integrity, safety, quality, customer service. AMEX has its roots in its captivating and colorful history. The current paper focuses on the SWOT Analysis of the organization (Terris, H., 2007).

American Express Human Capital Management

SWOT Analysis includes the external as well the internal analysis of an organization. The internal analysis includes strengths and weaknesses of a firm, whereas the external analysis includes the opportunities that an organization could capitalize on as well as the threats that the organization has to watch out for (Baron, A., & Armstrong, M., 2007). The below table highlights the SWOT for its human capital management:

SWOT: American Express - Human Capital Management

Internal

Strengths

Weaknesses

Diversity

Innovation

Brand Reputation

Global Presence

Leadership Development Program

Financial and Credit businesses are at the compassion of the credit market as well as consumer assurance.

Size

Economy Weakening

Declining Traveler's Check Business

External

Opportunities

Threats

Global expansion, chiefly in China

American Express as a Financial Service Provider

Steps to Limit Risks

Regulations

Economy Effects

Competition

Policy

Strengths

1. Diversity

American Express has many different services and products which are added over the years. Over the different channels, this diversity has completed to distribute risk related to finance. With its multiple and diversified products and services it can offer a better economic package for its customers as well as for employees at discounted rates.

2. Innovation

The company name speaks for itself and the history of the innovation has been well-known. Many of the financial products have been pioneered that they take today which can be priced at premium and have been in alacrity to enhance services delivery. Human capital remains satisfied from innovative culture of the organization and are attracted due its leading position in the market (Baron, A., & Armstrong, M., 2007).

3. Brand Reputation

American Express has a policy of maintaining its reputation by producing brand equity and excellent customer support. This is its competitive advantage, which the firm has been able to maintain in all these years, thus making it their competitive advantage which allows the company to offer its human capital a better growth and environment where they enjoy challenging tasks.

4. Global Presence

The global presence of the company has made it recognizable throughout the world. Along with the travel cards, the firm has appealed to its customers who constantly keep moving (Terris, H., 2007). The type of reward system company has, attracts the people towards the company and makes it a growing ...