SWOT/PEST(LE) ANALYSIS

SWOT/PEST(LE) Analysis

SWOT/PEST(LE) Analysis

Introduction

T-Mobile is one of the leading mobile telecommunications service providers in the world. T-Mobile UK Ltd has demonstrated a steady rise in profitability and margins, providing it with financial stability to continue and expand its operations (http://www.t-mobile.co.uk/). However, intense competition and ongoing consolidation threatens to erode the company's market share and profitability.

This study aims at illustrating, analysing and explaining a T-Mobile UK Ltd and looks at how T-Mobile UK Ltd can help consumers to make improvements in their communications. In a first step by definitions the company and identifying the T-Mobile UK Ltd's business strategy, in second step is applying PESTLE Analysis and SWOT Analysis to evaluating E-Commerce strategy for T-Mobile UK Ltd and potential improvements to the business, the final step is to conclude business efforts of T-Mobile UK Ltd.

Strategy

The unique T-Mobile operating strategy works seamlessly - and simultaneously - on three levels.

Operate independently by focusing on our independent networks to meet distinct customer needs.

Compete collectively by standing as one brand nationwide and speaking with clear voice.

Manage collaboratively by working together to sustain loyal relationships with our workforce, customers and investors.

Electronic Commerce

T-Mobile today goes beyond communication technology. A company dedicated to providing best services to its British customers.

PESTLE Analysis

A PESTLE Analysis is an analysis of the external macro-environment that affects all firms and it is normally used to help organisations identify and understand the external environment in which they operate and how it will operate in the future. (http://www.valuebasedmanagement.net/methods_PEST_analysis.html)

The acronym PESTLE stands for the following:

Political: The current and potential influences from political pressures.

Economic: The local, national and world economy impact.

Social/Socio-Culture: The ways in which changes in society affect the organisation.

Technological: The effect of new and emerging technology.

Legal: The effect of national and world legislation.

Environmental: The local, national and world environmental issues.

Political

U.K. has been very successful in opening up many international aviation regimes, there are still countries that seem to endorse aviation protectionism. For example, some of the more established aviation players such as the United Kingdom still want to limit competition in their international markets.

Economic

Real gross domestic product the output of goods and services produced by labour and property located in the United Kingdom increased at an annual rate of 3.4 percent in the second quarter of 2005, according to advance estimates released by the Bureau of Economic Analysis. In the first quarter, real GDP increased 3.8 percent.

The world economy is likely to continue growing impressively: by 2020, it is projected to be about 80 percent larger than it was in 2000, and average per capita income will be roughly 50 percent higher. Of course, there will be cyclical ups and downs and periodic financial or other crises, but this basic growth trajectory has powerful momentum behind it. Most countries around the world, both developed and developing, will benefit from gains in the world economy. By having the fastest-growing consumer markets, more firms becoming world-class multinationals, and greater S&T stature, Asia looks set to displace Western countries as the focus for international economic dynamism provided ...