Technology Strategy for Managers and Entrepreneurs by Scott Shane

Technology Strategy for Managers and Entrepreneurs by Scott Shane

In chapter 7 “New Product Development” Scott Shane discusses the importance of new product development. According to Shane, more and more companies are turning to strategic alliances for their new product and service development projects (Shane, 2008). Development is a process that usually starts with knowledge of technological or market opportunities. The process ends with a new product, service, or some combination, ready for full-scale operations and marketing. Scott Shane further explains that different stages in the product cycle are associated with different market conditions, ...