The Definition of Marketing

The Definition of Marketing

Marketing is not an easy thing to define. The first thing that comes to my mind is that marketing is the process of selling a product or service. It isn't just selling the product or service; it is targeting the right product to the correct audience. Part of my job as a branch sales manager is making sure I'm the connection between our marketing department and my sales staff. Since it is such a big company, things are broken down. Our marketing department is in charge of researching our products and audience. They then provide ...