THE EFFECTIVENESS OF HUMOR IN PERSUATION

The effectiveness of humor in persuasion



The effectiveness of humor in persuasion

 In this study, persuasion idea was utilized to evolve the next propositions about use of humor in persuasive notes for business ethics training: (a) cartoon drawings will enhance persuasion by conceiving admiration for the source, (b) ironic wisecracks will enhance persuasion by assisting as a disruption from counterarguments, and (c) self-effacing humor will enhance persuasion by advancing source credibility. Canadian business scholars (N = 148) took part in 1 of 4 versions of "The Ethics Challenge," a teaching workout utilized by the Lockheed Martin Corporation. ...