The impact of the availability of international branded motorcycles on domestic motorcycle market in India: A Customer consumption behaviour analysis

By

ACKNOWLEDGEMENT

I would take this opportunity to thank my research supervisor, family and friends for their support and guidance without which this research would not have been possible.

DECLARATION

I [type your full first names and surname here], declare that the contents of this dissertation/thesis represent my own unaided work, and that the dissertation/thesis has not previously been submitted for academic examination towards any qualification. Furthermore, it represents my own opinions and not necessarily those of the University.

Signed __________________ Date _________________

ABSTRACT

The subject studied in this research pertains to the impact of the availability of the international brands of motorcycles on the production and sales of the local motorcycle brands in the country. The thesis basically aims to research and review the customers' consumption behaviour regarding the purchase of bikes. For this purpose, the Indian motorcycle industry is considered and surveyed. The study applies a quantitative method of research and analyses and concludes the results with the help of interviews of Indian bike users.

Table of Contents

ACKNOWLEDGEMENTII

DECLARATIONIII

ABSTRACTIV

CHAPTER 1: INTRODUCTION1

Research Aim1

Research Problem1

Research Question2

Electronic database searches2

Inclusion and exclusion criteria2

Search rationale3

Layout of the Report3

Chapter 23

Chapter 33

Chapter 44

Chapter 54

Learning Process4

CHAPTER 2: REVIEW OF LITERATURE6

Introduction6

Indian Motorcycle Industry7

History and Background8

Salient features and Characteristics10

Table 1: Indian motorcycle industry by SIAM10

Popular motorcycle brands in India11

Hero Honda11

Bajaj Auto12

TVS Motors13

Global Motorcycle industry13

Popular international motorcycle brands16

Yamaha17

Suzuki Motors17

Harley-Davidson18

Consumer preferences18

CHAPTER 3: METHODOLOGY20

Research Objectives20

Research Approach20

Research techniques21

Research Strategy22

Data Collection Method23

Quantitative Research24

Interviews26

Questionnaires26

Research Instrument26

Sampling27

Sample in Current Research Study27

Statistical Tools28

Confidentiality28

CHAPTER 4: CRITICAL ANALYSIS AND DISCUSSION29

Quantitative Analysis29

Part A: Demographics29

Part B: Customer consumption behaviour regarding Motorcycle usage32

Discussion44

CHAPTER 5: CONCLUSION46

Questionnaire57

CHAPTER 1: INTRODUCTION

The subject at hand pertains to the discussion of the impact of the availability of international branded motorcycles on domestic motorcycle market in India. For this purpose, the topic is discussed in context of the consumption preferences of the Indian customers and an analysis of their preferences. The study undertakes to elaborate upon the background, description and features of the local motorcycle industry along with the impacts that the international branded motorcycles have on the domestic markets. This investigative study undertakes the discussion in a much detailed manner and through a comprehensive research.

Research Aim

The aim of this research study is to explore the impact of the availability of international branded motorcycles on domestic motorcycle market in India. This is explained in terms of the customer consumption analysis in the Indian motorcycle market.

Research Problem

The study deals with the concept of the impact that the international branded motorcycles on the local Indian motorcycle market. The theoretical and contextual implementation of the the customer consumption analysis is studied with respect to the Indian motorcycle markets.

Research Question

The research at hand deals with the aspects of the motorcycle industry in comparison with the international brands in India. They entire study revolves around the following research question:

What are the current salient features of the Indian motorcycle industry?

What are the possible impacts and affects that the availability of the international brands of the motorcycle has on the local brands?

Electronic ...