THE ISLE OF ERISCA HOTEL

The Isle of Eriska Hotel

The Isle of Eriska Hotel

Introduction

The course of the study will focus on the Isle of Eriska Hotel. During the course of the study, a thorough analysis of the strategic directions of the hotel market in the United Kingdom and Scotland will be done. The second section of the study will focus on the financial analysis of the Isle of Eriska Hotel. The third section of the hotel will be based on the Food and Beverage section of the hotel. The Isle of Eriska, spa and the island is an exclusive hotel which is located on the west coast of Scotland on a 300 acre land in north of Oban. The hotel is owned and run by the Buchanan-Smith Family. The hotel is a prime example for serenity and tranquility with its prime location and, the natural beauty around the hotel is like heaven. The hotel has a capacity of 50 beds with a mere 2 hours drive from Glasgow.

Discussion

Section: 1

Strategic Directions of the Hotel Industry in United Kingdom and Scotland

The hospitality industry of in United Kingdom is the fifth largest employer of the human resource and it holds a key position in the economy of the United Kingdom and Scotland. The hotel market and hospitality industry in the United Kingdom and Scotland are anticipating a boom as the London 2012 Olympics are near. Secondly, the world economy is becoming stable with the passage of time and it is getting out of the recent economic turmoil which was created due to the real estate crisis in America (Clegg 1996, pp. 17-54). The local authorities in United Kingdom and Scotland have anticipated a rise in the demand for hotels. The primary strategic direction of the Hotel industry in the United Kingdom and Scotland is towards the Expansion. It is also anticipated that the hospitality industry in the United Kingdom and Scotland will create 69,000 new managerial level jobs till 2017. As the Isle of Eriska Hotel is near to Glasgow almost a 2 hours drive. Therefore, it can be predicted that it will have a number of guests available in the near future.

There are more than 46,000 guests' houses and hotels in the United Kingdom and Scotland with an annual turnover of more than $ 42 billion. The restaurants have currently employed more than 600,000 staff throughout United Kingdom and Scotland. The largest numbers of customers in the business of the hotel industry are still business people, to the extent that in some hotels, 80% or 90% of people registered for business travelers (Brody 2009, pp. 12-54). The Scotland hotel industry immersed in the business of tourism represents an extremely important for the country's economy, helping to improve the balance of payments a meaningful way, through foreign exchange earnings, in the social aspect contributes to the generation of jobs. Motivation is a dynamic state that has its rooted in perceptions that a person has of itself and its environment and the incentive to choose an ...