The Long Tail: Why the Future of Business is Selling Less of More

Introduction

The book “The Long Tail: Why the Future of Business is Selling Less of More” is written by Anderson, Chris in 2006. The long tail is a concept developed by Chris Anderson used to describe certain models economic and business. In the Long Tail, the author presents the economic outlook being woven around this new market niches. It also offers several tools for analysis and advice to new companies are emerging.

Chris Anderson is editor of Wired, a magazine on the digital world's most prestigious. Before assuming the leadership of Wired mid 2001, he worked for seven years for The Economist in London, Hong Kong and New York.

Discussion

The book is very interesting and there are various themes. Mainly the book focuses on the era of one size fits all is ending and instead has come something new, a market of multitudes, in niches. The niches together, make a very significant market. Before, there was little room in our bookstore, few TV channels ... was the world of scarcity. The business model of "The Long Tail" (long tail) believes that the largest amounts of money are in smaller sales. A large number of X a few unit sales = results in a large amount (Anderson, pp. 1).

Similarly, the author reveals that the secret to create a Long Tail business model is to do everything "available" and help people to find it. In virtual markets the more niches can be hit. The costs of reaching those niches have dropped dramatically by offering a variety that can increase the demand on its own. Therefore, the economists must stimulate it. The forces that generate the long tail are: the democratization of production tools, the democratization of distribution, the connection between supply and demand.

The ...