THE MARKETING MIX

The Marketing Mix



Outline

Horse feed products by Blue Seal

Blue Seal Horse feed products are made to supply nutrition as well as a great experience of feeding for nearly all diverse types of all horses. The company's product line of feeds comprises food for horses used in athlete, aging horses as well as all the developing horses.

Horse Feed Products

Equi-Graze a famous product of Blue Seal

Blue Seal SBP 12-10 Textured Horse Feed

Blue Seal Strider Pelleted Feeds

Senior Formula by Blue Seal

Blue Seal Vintage Victory Extruded Feed

Main Target of the Blue Seal

The success of a company or a business such a Blue Seal mainly depends on defining the target market the business caters.

Competitor Company in the Horse Feed Market

Muenster Milling

One of the top competitors of Blue Seal is Muenster Milling Co., situated in, Texas in Muenster, and is in the third generation of the business providing a quality feed for the horses (Needham, 1996, pp: 56).

Marketing Mix

There are numerous marketing models. However, the simple 4Ps approach will help certification programs identify the basic components necessary for implementing a successful marketing strategy. One of the elementary stages is to regulate the all-purpose set of actions of marketing plan. This comprises defining Marketing Mix also known as 4Ps:

Product

The products of Blue Seal are a coarse feed having textured sweet specially designed for horse feed as it is an excellent product encompassing of 14 percent protein high energy general purpose horse feed.

2.Pricing

12% Horse Power Pellets - 50# Bags

12% Horse Power Pellets - 50# Bags

Promotion

One of the fundamental beliefs is to educate their customer. The philosophy of the company stands with the concept that an educated customer is their best customer as they have a firm belief on customer retention.

Company's Policy Plays an Important Role in Promotion

The company Blue Seal incorporates a rigorous set of rules and regulations for testing the ingredients they purchase from their trusted suppliers. However, this activity is also displayed to the customers during the workshops as well as the various seminars the company conducts.

Placement

Placement of the product in Horse Feed needs a lot of effort. It is essential for the company to know that which product is suited for horses in different localities. The main strategy of the company here is to place shops of the company that is factory outlet, as well as a fair price shops where customers can easily buy feed as and when they desire. The company also place their placement officers at all the stores so as to educate their customers.

Marketing Mix

Horse feed products by Blue Seal

Blue Seal Horse feed products are made to supply nutrition as well as a great experience of feeding for nearly all diverse types of all horses. The company's product line of feeds comprises food for horses used in athlete, aging horses as well as all the developing horses. At present, the Blue Seal Company is a subsidiary of a number of Investments and provides its products in a number of countries ...