THE ROANOKE BRANCH

The case of the Roanoke, Virginia branch of Phoenix Advertising

The case of the Roanoke, Virginia branch of Phoenix Advertising

Outline

STEP 1: The Purpose

To identify the current workplace dynamics that is negatively influencing the productivity

STEP 2: Subject of Research & Investigation

The approach adopted for the purpose of this investigation

Possibility of the development of excessive internal politics

Inadequate employee growth

The recent placement/movement of ineffective leaders

STEP 3: Description of Investigation

Conduction of research

Research into recent literature

Interviews of individuals with sufficient experience

STEP 4: Results & Observations

Elaboration of the findings

Break-down of communication

Absence of appreciation

Reluctance on employees' part

Unclear management expectations

inadequate implementation of ill-advised last-resort measures

unexpected and unplanned additional workload

Inability of the decreased human resource to manage workload

Potential implications of the current scenario

Possibility of retrenchment

Possibility of losing multi-region business contracts

Creation of company-wide negative sentiment

STEP 5: Conclusions and Recommendations

Presentation of remedial recommendations

Need for development of employees

Training of branch management

Training of employees

Consideration of possible alternatives

Rotation of managers

Transfer of experienced employees

Dismissal of ineffective employees

Adjustment of growth and development perimeters

Memo

Phoenix Advertising Headquarters

330 S. Tryon St.

Charlotte NC 28202

704-378-0013

August 14, 2012

Mr. Albert Wayne

Chief Executive Officer

Phoenix Advertising - Roanoke Branch

501 A Campbell Avenue

Roanoke, VA 24013

Dear Mr. Wayne,

The purpose of this memo is to present an elaboration of the understanding developed as a result of the study to identify the current workplace dynamics that are negatively influencing the productivity of the Roanoke, Virginia branch of Phoenix Advertising. The approach adopted for the purpose of this investigation and the subsequent report is based on an evaluation of the factors that may be involved in the cause-and-(negative) effect on the performance of the employees at Roanoke, Virginia branch of Phoenix Advertising. A number of possibilities were explored in this regard. In the following paragraphs, I will share the results of an in-depth investigation into the current dilemma.

The possibility of the development of excessive internal politics in the Roanoke, Virginia branch of Phoenix Advertising cannot be ignored. The development of internal politics may have occurred on account of inadequate employee growth and/or development implementation. Alternatively, internal politics may have taken root on account of the development of internal politics on account of the recent placement/movement of ineffective leaders at the top of the hierarchy.

It was also considered necessary to engage in the conduction of research to develop an understanding of the reasons that lead to sudden changes in corporate culture. The findings established and derived from the investigative approaches established earlier led to a set of findings that merits your attention. Firstly, there appears to be a visible break-down of communication between the branch's senior management, middle management and employees. This may have occurred as a result of the lack of appreciation of employees' work by the branch management. Employees need to remain motivated if they are to align their objectives with the organization's goals. However, there may (and most probably is) reluctance on employees' part to communicate their apprehensions to the branch management. This is a factor that comes as no surprise considering the fact that it explains with the sharp decline in employee morale on account of unclear ...