THE SERVICE QUALITY AND CUSTOMER LOYALTY STRATEGIES

Critically Analysis the Service Quality and Customer Loyalty Strategies of Venation Venetian Macao Resort Hotel Resort and Hotel



Abstract

This paper aspires to find out the influences and alterations producing from the fast development in the tourism commerce of Venetian Macao Resort Hotel, looking at the three facets in the aim of accomplishing sustainable tourism development: economical, communal and ecological, and furthermore to enquire the inn industry's function as an significant component of Venetian Macao Resort Hotel's tourism commerce and its influence on the localized community. Both qualitative and quantitative study methodology will be utilised to support simultaneously and apparently state the findings.

Table of Contents

CHAPTER I5

Introduction5

Background of Study6

Purpose of Study7

CHAPTER II8

Literature Review8

Reunification with China10

Rapid economic growth11

Urban development and urban form in Macao Peninsula14

Rapid development in Taipa and Cotai and Preservation in Coloane25

Environmental, urban and social problems30

Government planning and response34

Summary39

CHAPTER III41

Research Methods41

CHAPTER IV43

Analysis43

Strategic Marketing and Operations43

Porter's Five Forces44

SWOT45

Table One: SWOT Analysis46

Conceptual model of integration, strategy, creativeness and performance47

CHAPTER V52

Conclusion52

References54

CHAPTER I

Introduction

At almost one million rectangle meters- The Venetian Macao-Resort-Hotel is the crest jewel of The Cotai Strip- Asia*s Las Vegas. Indulge in unconditional luxury in one of 3.000 lavishly nominated suites. Starting at 70sqm, they arrive entire with canopied monarch or ruler dimensions beds and two LCD TVs. As well- each suite is completely equipped with printer/copier/fax; broadband and internet get access to, dual-line telephones and all of the space and amenities you would require for purchaser meetings. Once you have resolved in- spend the day familiarizing yourself with the newest latest tendencies and world-renowned emblems as you discover 350 exclusive retail shops along The Grand Canal Shoppes. Set contrary to the backdrop of Renaissance Venice- there are road performers on every corner and gondolas on unspoiled canals directed by serenading opera vocalising gondoliers. Experience a loving gondola travel yourself. After an after noon of high-end buying under a sun that not ever sets- relish a very good serving of food in one of 30 world-class fine dining bistros boasting award-wining chefs. Unwind in the luxury of our 8.000sqm deluxe spa and wellness centre before producing your way to a theatrical reside performance. Join an assembly of 1.800 as world-class- Broadway-quality displays lightweight up the stage. Then strike the tables. With over 700 table games- and 50.000sqm of floor space- The Venetian Macao is the dwelling of the most glamorous casino in the world. Games encompass baccarat- blackjack- roulette- slots and more. With effortlessly altered into 108 flexible gathering rooms and over 100.000sqm of conference facilities- a state-of-the-art 15.000 chair happening centre- bathing pools- and entertainment- The Venetian Macao-Resort-Hotel is Asia*s premier incorporated resort- and an perfect position for meetings- conventions- exhibitions and more. It*s furthermore conveniently established 5 minutes from the aerodrome and new ferry terminal. The Venetian Macao undoes this summer 2007. Come know-how this exceptional destination.” What makes a Venetian Resort Hotel truly competitive is its ability to increase tourism expenditure, to increasingly attract visitors while providing them with satisfying, memorable experiences, ...