THE TOPIC IS AMERICAN EAGLE OUTFITTERS

The topic is AMERICAN EAGLE OUTFITTERS

AMERICAN EAGLE OUTFITTERS

1.Research the company and the American Eagle Outfitters Canada brand by performing an Internal Analysis on (Technology).

Ans. The Silverman family first founded American Eagle Outfitters in 1977. They operated specialty clothing stores under the name Retail Ventures. In 1980 the Silverman's encountered financial troubles when the Schottenstein family bought out 50% of the Retail Ventures. In 1991 the Schottenstein family bought the rest of Retail Ventures and opened 153 American Eagle Outfitters. By late 2000 the company had introduced 46 new stores in Canada. American Eagle had approximately $2 million in annual sales in 2003 and now operates over 800 stores in the United States and Canada. (Merry Stifers 2008)

AE posses a fresh new hip look with great quality clothing at a reasonable price for. This is one of the main reasons why teenagers and young adults are so attracted to the company. American Eagle is aiming to appeal not only to the targeted 20 year old but also consumers between the ages of 16 and 34 years old. This will widen the gap between their major competitors because they are trying to appeal to more segments than just one. American Eagle seeks to be assessable, fashion orientated, and has a strong value proposition. AE has a broad goal, wide range of customer

from 16-30 years old who studying in the universities or working as part-time job that tends to be unstable domain as well. In addition, AE has the permeable boundaries for easy accessed by the customers as mentioned in boundaries section above, for example, many locations including stores located outside shopping mall, many branches, the larger store, many fitting rooms, a lot of cashier station, profession design for each store, many types of products to capture both teenagers ...