The Trouble with Fries by Malcolm Gladwell

The problem with the French fries is the detail that it is prepared nourishment in fat makes it unhealthy. But the compare that deep-frying conceives between its central and its exterior—between the golden case and the pillowy whiteness beneath—is what makes it so irresistible. The mean American now consumes a staggering 30 pounds of French fries a year, up from four pounds when Ray Kroc was first figuring out how to mass-produce a crunchy fry. Meanwhile, fries themselves have become less healthful. Ray Kroc, in the early days of McDonald's, was a follower of a ...