THE VIRTUE MATRIX

Summary of the Article “The Virtue Matrix”



Summary of the Article “The Virtue Matrix”

This article discusses virtue matrix, a tool developed by Martin (who is the dean of Rotman School of management) who puts the rules that help in determining to what extend as well as when to create philanthropy and a social, business enterprise. The main essence of this article is to focus to provide shareholders with substantial returns and at the same time keep in mind the fact that one needs to be socially responsible, as well. Virtue matrix helps in addressing these answers and in ...