TOPIC

Topic

Topic

PEST Analysis Video Tape Industry

Political:

• The tight regulation involving selling alcoholic drinks in the leisure industry and more specifically in cinemas. In order to get a licence they must apply locally and determine the type of licence they require. In cinemas, facilities are restricted and it is an offence to sell alcohol because even if it is a leisure industry, its main purpose is to entertain differentially than a bar does.

• The change of government could bring many changes in regulations for the leisure industry. A new government might give more emphasis in home entertainment by providing licence to the video clubs, to rent new films which at this moment only the cinemas has the advantage to show. This would lead to a significant decrease to a number of people that go to the cinema for the opening night and the market revenue for cinema industry would decrease as well. Even a change in regulations regarding the opening and closing hours would affect the cinema industry.

• The results of an unexpected war will be dramatic for the whole country and in the case of the Odeon cinemas and the industry, as a whole is that people won't be attracted any more with the possibility to shut down, if this war take a place in dimensions.

• The present Government decision to maintain the same stance as the previous Government for the new multiplex cinemas. The regulation regarding the development of those in low attractive town centre locations. This is against the operators and consumers who prefer the multiplex cinemas in an attractive location with easier accessibility.

• The change of government could bring many changes in regulations for the leisure industry. A new government might give more emphasis in home entertainment by providing licence to the video clubs, to rent new films which at this moment only the cinemas has the advantage to show. This would lead to a significant decrease to a number of people that go to the cinema for the opening night and the market revenue for cinema industry would decrease as well. Even a change in regulations regarding the opening and closing hours would affect the cinema industry.

• In addition to the point above the September 11th tragedy had a significant affect on the cinema industry as a whole, resulting in late releases i.e. Spiderman. This film was delayed because originally the twin towers were to appear in the film but unfortunately they were destroyed which meant that the film could not be shown with them in it. Another example is the sniper attack which affected the film Phone booth. This film was supposedly dictating the sniper attacks although the story of the film was quite a bit different the film industry thought it would be very inappropriate to release the film in a time of distress.

• The present Government decision to maintain the same stance as the previous Government for the new multiplex cinemas is that the regulation regarding the development of those in low ...