Topic: Kelloggs Advertising

Kelloggs Advertising

Introduction

In today's world and even in the past for a company to survive, it is imperative that it keeps communicating efficiently and profitably with the outside world. Advertising agencies hence act as guides to show way to profitability for any business by linking the product or service the company is selling with the market needs. They aid the company in great marketing plans and strategies through detailed research and based on consumer insight to help in obtaining more visibility for the product and the company.

The role of advertising through an advertising agency is to aid in making the product a company is selling to transform into a brand that has its own identity, language and personality. In short its role is to offer a meaningful distinction to the product through the consumer interaction (Mahoney,1995).

Role of ad agencies in the development of a successful Kelloggs Coco Pop campaign

The major role of an advertising agency is to collaborate working with the clients to build up and maintain the brands that they serve, through detailed consumer comprehension plus insight and via the process of creative and media skills. Hence, it offers the best advice and a great execution to those clients for the advertising of the particular brands (Jospeh & Holden, 2004).

Brands are way much more than just mere products or services. Brands, if victorious, are evidently distinguished entities with which consumers form a constant beneficial relationship with time. They have a certain set of the values attached to them which actually the consumers derive out of them. The values can be emotional, physical, rational etc. Most of the huge advertisers delegate this job of enlightening the target audience and making images of the brands that shall distinguish them through advertising agencies. Hence, the advertising agencies not only create the entire advertising campaign but also plan and place the ads through various forms of media. The various roles that an advertising agency performs are stated as below:

Expertise & Creativity

The major function of an advertising agency is offering talent and expertise. An advertising agency comprises of a team of experienced , extremely talented people from various disciplines of advertising like copywriters who write exceptional copy to sell the ad. Visualizers who visualize the concept of the ad, researchers who collect consumer knowledge that will help develop a great spot on campaign, photographers who can capture pictures to be incorporated in the campaign, art directors who will design the art material of the campaign, media planners who will plan out where and how to place the ads to reach most of the target market and last but not the least account managers, people who pitch in business and deal with various clients of the ad agency.

An FMCG, a business or an individual can actually hire the services of an advertising agency to aid them in successfully marketing a product or service they offer. This advertising agency then processes the information obtained from the client through a brief which they provide and then ...