TOYOTA

Sustainable Solution - Toyota



Table of Contents

Executive Summary4

Stakeholder Identification and Value Analysis - Part I6

General Force Analysis: External - Remote Environment8

General Force Matrix Analysis8

Porter's Five Forces Industry Analysis: External - Industry Environment12

1.Bargaining power of suppliers13

The bargaining power of suppliers is little.13

2.Bargaining power of buyers13

The Bargaining power of buyers is more.13

3.Threat of new entrants13

4. Rivalry among competitors13

5. Threat of substitutes13

Implications of Five Forces13

Detailed Value Chain Analysis: Internal Environment14

Broadening geography18

A hybrid gamble19

Detailed SWOT Analysis20

Toyota Motor Corporation - Strengths21

Toyota Motor Corporation - Weaknesses23

Toyota Motor Corporation - Opportunities25

Toyota Motor Corporation - Threats27

Analyzing the Company Strategy Type - Part II31

Analyzing the Company Strategy Moves31

Alignment and Goals Analysis34

Action Plan Analysis35

Fitness Landscape Analysis36

Boid Analysis38

Industry Evolution Modeling40

Life Cycle Assessment43

Compliance to Innovation Analysis44

Impact of Cross border trading on International Market46

Sustainable Value Framework Analysis48

Marketing Strategy48

Branding50

Conclusions52

References54

Appendix57

2011 Net Profit Margin59

Competitors60

Sustainable Solution - Toyota

Executive Summary

This paper introduces Toyota's approaches to struggle against other competitors in the auto industry in a sustainable way. Toyota is one of the largest makers of automobiles with 7.4 million vehicles sold each year on five continents. With its commitment to its customers and its constant search for improvement, innovation, Toyota occupies a leading position in the market Auto Asia. It has the unique advantage of being the best Japanese brand sold in the United States and to be number one in Europe.

The story of Toyota begins at the end of the 19th century with the invention of the first Sakichi Toyoda automatic loom in Japan, a machine that helps to revolutionize the textile industry countries. In January 1918, Sakichi Toyoda founded the Toyoda Spinning and Weaving Company and with the help his son, Kiichiro Toyoda, he managed to achieve in 1924 the dream of a lifetime building a automatic loom. Two years later he founded the factory looms Toyoda Automatic Loom Works. Kiichiro Toyoda inherits the innovative spirit of his father. In the years twenty, and he makes several trips to the United States and Europe, during which he is interested close to the nascent auto industry. Putting the best advantage of the £ 100,000 from the sale by Sakichi Toyoda of industrial property rights of his automatic loom, Kiichiro Toyoda lays the foundation of the Toyota Motor Corporation (TMC), which he founded in 1937 (Vlasic, 2010) .

Key Takeaways

Outside Japan, Toyota has begun to conquer foreign markets in the 1950s. The first Toyota Crown models arrive in the United States in 1957, and by 1965 the company will forged a reputation for quality, service and customer satisfaction, particularly through models car like the Toyota Corolla, which will enable it to compete with car manufacturers nationals. In 2004, annual sales of Toyota vehicles in the United States will exceed 2 million, including 1.4 million vehicles and nearly 1.36 million engines manufactured in the United States. The first European imports were made in Denmark in 1963 and since that date, the company has grown steadily in the market for sophisticated and complex motor Europe. In 2006, Toyota has shipped its 15 millionth vehicle in Europe and achieved sales figures ...