Tulip Limited Meat Supply to the Food Cooperative and Value Chain Management

By

ACKNOWLEDGEMENT

I would like to take this opportunity to thank my lecturer who has always shown confidence in me. He has offered his patience, remarks, propositions and understanding. Here I would also like to mention my family, including my parents, brother and sister who have endlessly supported me during my life and academics. This has helped me in making positive decisions for my life. I would also mention my peers and co-workers and appreciate their collaboration and expert advice on every circumstance. I am also grateful towards my University and my Department, the administrators, faculty members and fellow students for their support throughout this study.

DECLARATION

I declare that the material stated in this dissertation/thesis is original and does not present work of any other scholar or research study conducted in the past. Material in this study is not partially or completely published elsewhere and collected only for the purpose of this study. Here, I would also like to take the opportunity to declare that I have almost exclusively followed the requirements, guidelines, regulations and procedures of the University regarding this research study.

I certify that the work presented in the dissertation is my own unless referenced

Signature: ____________________

Date: ___________________

ABSTRACT

Value chain management is becoming increasingly important in today's global competition. As competition shifts from company vs. company to supply chain vs. supply chain, value chain management becomes a significant strategic tool for firms to survive and create competitive. Market leaders in the retail industry such as Tesco and Sainsbury constantly search for new ways to add value and push the boundaries of performance by realising the importance of managing their value chains. To compete at the supply chain level, companies must adopt appropriate supply or value chain management strategies. Such strategies need integration and coordination throughout the supply chain to enhance the performance of supply chain members. Supply chains need to adopt a strategy that suits both their particular product and marketplace. The research aims at exploring the basic concept of supply chain and strategies used by companies to develop strategic supply chain management and understanding the concept of value chain management in supplying meat to retail stores.

TABLE OF CONTENTS

ACKNOWLEDGEMENTII

DECLARATIONIII

ABSTRACTIV

CHAPTER I: INTRODUCTION1

Background of the Study1

The Co-operative Group and Fair Trade Plan6

Aims and Objectives7

Problem Statement7

Rationale of the Study7

Structure of the Thesis8

Chapter I: Introduction8

Chapter II: Literature Review8

Chapter III: Methodology9

Chapter IV: Analysis and Discussion9

Chapter V: Conclusion9

CHAPTER II: LITERATURE REVIEW11

Introduction11

Background of SCM12

SCM Strategies13

Lean Supply Chain15

Agile Supply Chain15

Hybrid Supply Chain15

Supply Chain Management Practices16

Strategic Supplier Partnership16

Customer Relationship17

Information Technology Utilization18

Value Chains19

Supply Chains22

Importance of Supply Chain Integration23

Integration and Management of the Supply Chains25

CHAPTER III: METHODOLOGY30

Research Design30

Secondary Research30

Research Aims and Objectives31

Validity and Reliability31

Ethical Concerns32

Time Schedule32

CHAPTER IV: DISCUSSION35

Value Chain Analysis of Tulip Limited35

Planning36

Supplier Management37

Operations37

Material Control38

Analysing Activities of Tulip Limited's Value Chain40

CHAPTER V: CONCLUSION42

REFERENCES45

CHAPTER I: INTRODUCTION

Background of the Study

Businesses today have gone well beyond the simple process of selling and buying of a good or process between two people. Simply put, a business transaction is one where there is an exchange of goods or services ...