TWO-STEP MARKET SEGMENTATION PROCESS

Two-Step Market Segmentation Process

Two-Step Market Segmentation Process

Generally, customer desires and behaviors manage not fit into just one or two demographic characteristics. First scheme would be to characterise the generic and merchandise market, and when assessing promise market possibilities gaze for a delineation that is broader than the firms' present merchandise market (William et al 2001). Second scheme, is to mindfully realise widespread market segment proportions, as these parameters pattern the cornerstone for characterising the goal market. Third Strategy is to assembly customers into homogeneous submarkets, and the aim is to find customers who have alike desires that will ...