UPS STRATEGY AND CORPORATE PLANING

UPS strategy and corporate planing

UPS strategy and corporate planing



Introduction

United Parcel Service, Inc (UPS) is a global company with one of the most famous and admired brands in the world. UPS is well known for its brown trucks, internally known as package cars (hence the nickname "Big Brown" and sometimes, because of its NASCAR-related advertising. The brown color that UPS uses on its vehicles and uniforms is called Pullman brown, after the train sleeping car, created by George Pullman, who used the same color. UPS also features its own airline. UPS has become the largest express delivery worldwide and a leading global provider of specialized transportation and logistics services. At UPS, rather than a discussion of one central forecast, we estimate a pessimistic, optimistic and most likely scenarios. (Spice 2009 Pp. 172)

Background

As we formulate these scenarios, we work, where

our revenues will come from and what we are to fill gaps in the capabilities and business lines. To achieve these goals revenues. At UPS, for example, we have five different business areas, including domestic small package, international small package, freight, UPS freight, and logistics / supply chain and sublines in these enterprises.

In general, domestic small package of large, mature

Business with good returns, but this does not tell the whole history. Express packages are delivered through our network of air should be higher than the profit to cover the large capital investments participation of the smaller packages. (Alinean Saprans 2007 Pp. 18)

United Parcel Service, Inc, commonly referred to as UPS, is the largest shipping company in the world, providing more than 15 million packages a day to 6.2 million customers in over 200 countries and territories worldwide.

Since 2005, its operations include logistics and other transportation-related area was originally founded as the American Messenger Company in 1907, UPS has evolved through many innovations from the U.S. 100-a company whose core services for the delivery of opium. There are four adaptive strategies that companies use as a means of prospering in the business world and for the steadily growing size of the company and its market share. (Anderson 2007 pp.51)

The company may be the defender, prospector, analyzer, or reactor, the company can be any two of these four at the same time, based on adaptive strategies are formulated, the UPS may be defined as a prospector, and analyzer. As a prospector, UPS is always looking for new opportunities. From that, a small company with a delivery vehicle, UPS has grown into a public company, which is known as the largest air courier industry. (Anderson 2007 pp.51)

In 2006, UPS, gross profit amounted to 0.547 U.S. 47 B, while net profit reached 0.202 U.S. 4 B UPS has in its 100-year existence has expanded its activities to encompass most of the world. UPS is also experimenting with innovations, especially if it will mean increased productivity. the use of hybrid electric vehicle (HEV) is one demonstration of this ...