USE OF PROMOTION IN MARKETING CHANNEL

Use of promotion in Marketing Channel



Use of promotion in Marketing Channel

Introduction

A successful product or service means nothing unless the benefit of such a service can be communicated clearly to the target market. To sell an offering Organization must effectively promote and advertise it. There are two basic promotion strategies, push and pull.

Push Strategy

The Push Strategy maximizes the use of all available channels of distribution to "push" the offering into the marketplace. This usually requires generous discounts to achieve the objective of giving the channels incentive to promote the offering, thus minimizing your need ...