VALUE CHAIN MANAGEMENT

Value Chain Management

Table of Contents

Pro-forma A2

Pro-forma B2

Pro-forma C3

References4

Value Chain Management

Pro-forma A

Value of the product/service for the customer

Coca-Cola's distinctive flavor comes mostly tail of the mixture of sugar and oils of orange , lemon and vanilla . The other ingredients change the flavor only slightly. In some countries like the United States and Argentina , Coca-Cola is sweetened with corn syrup . In US and Europe , Coca-Cola continues to use sugar. A deep immersion in each of the activities of a company referred to by Porter, identifies how the company status is and what are the social and environmental causes. This is the foundation for progress towards a management that considers not only the financial and traditional production patterns, but also takes into account the costs and long-term gains. It is also betting social value that includes all those affected by the activity of the company.

Name of Company

The Coca-Cola was created in 1886 by John Pemberton in the Jacobs Pharmacy in the city of Atlanta , Georgia . With a mixture of leaves of cocaine and seeds of tail wanted to create a remedy, which began being marketed as a medicine that relieved the headache and hid the nausea , then was sold in pharmacies as a remedy that calmed the thirst , 5 cents a glass. Frank Robinson gave him the name Coca-Cola, and his handwriting designed the current logo of the brand. By becoming famous drink in 1886 was offered to sell its creator throughout the United States. Pemberton accepted the offer (sold the formula and his company $ 23,300) and opened several packers in the United States. Later a group of lawyers bought the company and had arrived in Coca-Cola worldwide. From there the company became The Coca-Cola Company. Since 1992, "Coca-Cola" stands among the organizers and sponsors of the torch relay Olympic flame . Since 1996 - the exclusive representative of the relay, which took over the main concern of her organization in the Olympic Games in Atlanta (1996), Nagano (1998), Salt Lake City (2002, one of the largest relay races in history: the total distance of 21,726 km, passed through the 46 U.S. states), Athens (2004), Turin (2006) and Beijing (2008). For the Winter Olympics in Vancouver (2010), the company "Coca-Cola" (jointly with the Royal Bank of Canada ) acted as the organizer and sponsor of the Olympic Torch Relay in the territory of Canada. Held in the period from October 30, 2009 to February 12, 2010, covered the distance relay race of about 45000 kilometers, passing through more than 1,000 settlements, the total number of torchbearers (selected through public programs, "Coca-Cola") has exceeded 12,000 people.

Name/description of Service

Coca-Cola, (or Coke) is the protected trademark for a caffeine and carbonated soft drink and its caffeine-free versions. It is the world's first and best-selling cola brand. Owner is The Coca-Cola Company of Atlanta in the USA , the largest soft drink manufacturer in the world. The "Coca-Cola" logo is one of the best known trademarks in ...