VISUAL MEDIA

Assignment Two, Visual Media, Text Units 1-6.

Assignment Two, Visual Media, Text Units 1-6

Unit#1

Key Term

Visual Culture

The Visual Culture can be termed as new because it focuses on visual as something which contests and creates meanings. Visual culture developed with picture theory, and as a result of inadequate means available for analyzing the changes world; visual culture can be referred to as a crisis of visual overload and information on the everyday life.

Study Questions

Define Visual Culture in…fits in to visual Culture?

Visual culture is concerned with visual events in which consumers seek information, meaning or pleasure connected with visual technology. This is a tactic to study the genealogy, the definition and functions of everyday life from the perspective of postmodern consumer, rather than the producer. Visual culture has the power through visuals inspires an individual or changes his or her thought process. This power exercised on individuals through visuals called visual power (Mirzeoff, 1999).

What are some…recent years?

Visual Culture, as a field, spotlights the central significance of the picture in cultural life. The power and pervasiveness of the picture in Western society means that it is a fundamental way to signify issues in civilization - to the degree that western scholars thought in the late 20th century practiced a “pictorial turn”, where the picture understood an honored position in its capability to communicate and reflect the world.

Look up “critical”…words.

Critical thinking is defined as "reasonable reflective thinking focused on what is believed by the individual". Relating it to visual culture, it can be said that examination and evaluation of visual culture offered to issue a ruling on the value of the thing. Critical thinking regards to visual culture means that looking for a clear formula to the issue of the question, looking for reasons and necessary information related to visual culture.

Analysis of Reading: “Practices of Looking”.

Visual culture is essential to how different individual commune. Our lives are prevailed by pictures and by visual technologies that give the global and local exchange of information, ideas, and politics. The article furnishes an engaging and comprehensive outline of how we recognize a broad arrangement of visual media and how to use pictures to convey ourselves, to commune, and to play. Marita Sturken and Lisa Cartwright, two foremost scholars in the dynamic and emergent field of visual communication and culture, inspect the varied range of strategies to visual investigation and guide individuals through fundamental concepts and theories.

Unit#2

Key terms

Material Culture

Material culture is an extensive word dealing all factors of the material world, which includes household goods, buildings, periodicals, clothing, roads, photographs, tools, books, museums, ornaments, and paintings. Putting differently, material culture covers everything that includes the manufacture, design, and application of the material world(Mirzoeff, 1990).

Commodity

An essential good used in trade that is exchangeable with further commodities of the undifferentiated category. Commodities are typically used as inputs in the manufacturing other services or goods. The excellence of a specified good may vary a little, but it is identical throughout producers. When they are merchandised on an exchange, commodities or goods ...