WEBSITE MARKETING

Website Marketing Plan

Table of Contents

Website Planning Form5

Personal Information5

Domain Name5

The purpose of the website5

Mission Statement6

Vision6

Business Description6

Business Goals and Objectives6

Time of start7

Idea of the Website7

Judging the success of the website7

Generating the website8

Target Market8

Target market8

Deciding the tone9

Purpose of visit9

Information package9

Competition9

Appearance11

Choosing adjectives11

Plan for sales11

Pricing11

Distribution11

Website goals and objectives11

Information11

Branding12

Increasing sales12

Internal advantages12

Web Project Profile13

Priorities13

Audience13

Content14

Field Research14

Request for Proposal16

Core Sections of RFP16

Statement of Purpose16

Background Information and Scope of the Project16

The objectives of the website and Performance Standards18

General and Desired Enhancements20

The commencement and the finishing of the project21

Services that shall be required after selection of the vendor21

Proposal Format21

Contractual Terms22

Laws Applied22

Change in objectives22

Collusions between two parties22

Exceptions23

Expenses23

Late Submissions23

Not complying with the terms and conditions23

The Selection process23

Award Procedure24

Contract Commencement25

Request for Proposal - Cover Letter26

References29

Website Planning Form

Planning for a website or an online business portal can pave easier paths for the development of an online portal where customers can click and shop. Carefully designed development process can help save costs and time for a company. Before starting, the company must answer a few questions as follows:

Personal Information

Name of the Business: Fast Track Shoes Company (FTSC)

Owner's Name: Emelia Rogers

Contact Number: ___________________________________

Email: ____________________________________________

Domain Name

A domain name is the address with which a website can be searched on the World Wide Web. It has the following syntax: www.nameof the business.com. Does the business have a domain name? Mention.

The business does not have a domain name and is in search of one.

The purpose of the website

The company must have a clear mission and vision for identifying where it wants to reach. This may also include stating the goals and objective of a business in order to make sure that the company does efforts to reach its customers in a loyal way and helps the customers in meeting their demands.

What is the mission statement of the company?

Mission Statement

FTSC focuses over “Creating a different shopping experience for the shoe lovers whilst offering them with opportunities to fulfill their shopping needs through a selection of a wide assortment of exciting, smart and stylish fast track shoes, keeping the value factor in mind. This also includes exceeding customer demands and expectations.”

What is company's vision?

Vision

FTSC aims to strive high by providing customers with an online facility which fulfills the needs of the people who love buying shoes.

What are the Business goals and description?

Business Description

Fast Track Shoes Company is a retail company, currently operating on a small scale, which sells shoes and sandals for men and women. The company has recently gained a lot of customers because of its designs, the comfortable shoes and prompt response.

Business Goals and Objectives

Provide good quality to the customers

Increase sales

Maintain customer loyalty and retention

Serve various markets

Come up with shoes that are comfortable for usage

How long it has started the business?

Time of start

FTSC has started the business a year back in the last quarter of 2011. It operates on a small scale only. Now, the company wishes to expand its business. For this, the first step it wishes to take is to establish an online portal as today's customers want convenience at their ...